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Dakota Funds Group was founded in 2006 and provides outsourced sales and marketing to investment management firms. In industry parlance, we are a third party marketer. However, that term can mean a lot of different things to a lot of different people. While we live in the world of third party marketing, we are far cry from just a hired gun.

Our seven person sales team and three person marketing, client service and support team act as if we are part of each firm we work for with providing transparency with detailed processes and procedures we follow. This approach has resulted in our team raising ~$20 billion for 15 different investment strategies since our founding.

The problem we see in the marketplace is that raising capital for any investment strategy is hard. It's hard because it's competitive. Strategies need to be sold (not bought) so it's time consuming and investors are spread out all over the country. It's an inefficient process, not to mention the growth of passive investing and its effect on fees across the industry.

The additional problem is hiring for and then and executing a sales plan is expensive and fraught with risk. Are the expectations of the firm and the sales people aligned? Do the sales people really know what they are doing? Do the sales people have the relationships and understanding of the marketplace? Can the sales people deal with the long sales cycles? Will the sales team provide transparency for the leaders of a firm into the sales process?

We have created a solution to solve many of the problems stated above. We have an existing, proven sales team; we have over 500 clients and our team has between 60-80 meetings a week. This eliminates sales execution risk and reduces the time it takes to get a strategy into marketplace. We have a detailed sales process that is documented, transparent and easy for our clients to understand and follow. When working with Dakota, sales and marketing is not the black box it normally is for leaders of investment firms.

We have deep relationships in the Private Bank, Broker Dealer, RIA/MFO and institutional consultant channels. While we are a third party marketer, we have taken a different approach than others and look much more like an extension of your firm where we provide greater transparency into the sales process and we have the results to prove it.

​"By knowing the right people to put me in front of, Dakota has created an incredible asset. They have those long-standing relationships that we as a money manager need."

~ Alan Breed, Portfolio Manager for Edgewood Management (Client since 2006)

Channels We Cover: We focus on four primary channels of distribution

RIAs

Large RIAs who custody primarily at Schwab and Fidelity. We have over 865 close and connected relationships and we have 261 RIAs invested in one of our Partners strategies. We have 26 RIA firms invested in two or more of our strategies. The RIA channel is a highly discretionary channel, making it ideal for small mutual funds with short track records.

Banks and IBDs

​We focus on the home office where teams of due diligence professionals evaluate and create select lists and models using mutual funds and separate accounts. We have our partners funds on 23 select lists and 14 models.

Wirehouses

We focus on Morgan Stanley, UBS and Merrill Lynch's top Financial Advisor teams, home-office due diligence teams and institutional consultants. We do not wholesale to the broad financial advisors as we believe the economics don't make sense for no-load mutual funds.

Consultants

​For a number of our Clients, we cover all the institutional consultants and their outsourced CIO platforms who use mutual funds to create portfolios for their clients.

History

  • 2006
  • 2009
  • 2011
  • 2012
  • 2013
  • 2014
  • 2015
  • 2016
  • 2017

Penn Square Real Estate Group, ​
a private equity FoF firm,
is ​co-founded by Gui Costin

Edgewood Management becomes a client

Gui Costin sells his interest in Penn Square and forms Dakota Funds Group, retaining Edgewood as his first client

Current CAO, Tracy Rogers and President, Dan DiDomenico are among his first employees

In October, the Edgewood Growth Fund reaches $1B in AUM

In December, Hamlin Capital Management partners with Dakota to market its Equity Income Strategy

​Tim Dolan join Dakota's Sales Team

​In November, Thomson Horstmann & Bryant parters with Dakota to market its Micro Cap Strategy

​Dakota builds out its sales and marketing platform to support more Clients

In February KKR partners with Dakota to market their Corporate Opportunities Fund and Alternative High Yield Fund

In March, Hamlin launches it's High Dividend Equity Fund

Borealis partners with Dakota to raise $350M for its private infrastructure strategy

​Current CIO, Chris O'Grady joins Dakota

In February, the Edgewood Growth Fund reaches $2B in AUM

In December, Otter Creek Advisors partners with Dakota to launch its Long/Short Opportunity Fund

In June, City National Rochdale ("CNR") partners with Dakota to market its Emerging Markets Fund, which launched in December 2011

In October, the CNR's Emerging Markets Fund reaches $300 million in AUM

​Andrew O'Shea and Ryan Creighton join Dakota's sales team

In February, the Edgewood Growth Fund reaches $3B in AUM

In February, Kellner Capital Management partners with Dakota to market its Merger Arbitrage strategy

In March, KKR reaches $60M AUM and closes their two open-ended Mutual Funds

Otter Creek Long/Short Opportunity Fund reaches $95M AUM in its first year

In September, CNR's Emerging Markets Fund reaches $600M in AUM

In April, the Edgewood Growth Fund reaches $4B in AUM

In May, Guinness Atkinson Asset Management partners with Dakota to market its London-based Global Innovators and Dividend Builder funds

In October, the Edgewood Growth Fund reaches $5B in AUM

Otter Creek Long/Short Opportunity Fund reaches $195M in AUM in its second year

In May, CNR's Emerging Markets Fund reaches $800M in AUM

In January, Reality Shares, Inc. partners with Dakota to market its dividend focused ETF strategies

In July, the Edgewood Growth Fund reaches $6B in AUM

In August, Shenkman Capital partners with Dakota to market their Short Duration Bond and Floating Rate Loan Strategies

In September, Weiss Multi-Strategy Advisors becomes a Dakota Client

CNR's Emerging Markets Fund reaches $1B in AUM

​Dakota has raised $13.2 billion for its 12 partners

In March, Friess Associates partners with Dakota to market its Small Cap Growth strategy

In June, Levin Capital Strategies becomes a Dakota Client

In July, Cramer Rosenthal McGlynn becomes a Dakota Client